What’s the fastest-growing Social Media Platform?

BeReal does not yet have enough members to make our social network growth list, but it is one of the fastest-growing social apps that deserves your attention in 2022 and 2023.

fastest-growing Social Media Platform

It is evident that social media is changing quickly, but are the major platforms’ user bases continuing to expand? We have examined all available social media usage data to determine which social network is expected to expand at the fastest rate in 2023. Based on current data, BeReal is the social network with the fastest rate of growth. 

The network’s user base exploded, rising by 313% between May 2022 and January 2023. The French social media app, which was released in 2022, saw a notable increase in usage that year. By September of this year, 14.7 million BeReal downloads had occurred, up from 800,000 at the beginning of the year. BeReal is predicted to grow at a significantly faster rate in 2023 than its rivals.

Revolutionary changes in Social Media

The world of social media is witnessing a surge of revolutionary changes in 2022. Highlights include the major algorithm changes made to Instagram, Elon Musk’s intriguing but ultimately unsuccessful bid to purchase Twitter, and the enormous popularity of the revolutionary social app BeReal. This year has shown to be a monument to social media’s quick evolution, with changes and innovations happening at an astounding rate.

But in the midst of this shifting landscape, one issue remains unanswered: are the well-known social media giants continuing to see growth in their user bases? 

What are the Fastest Growing Social Media Platforms?

TikTok/Douyin, Instagram, Snapchat, Pinterest, and Twitter had the fastest growth rates among popular social media platforms between 2020 and 2023. The number of users on TikTok and Douyin—two platforms that target Chinese and global audiences, respectively—doubled, meaning that their cumulative growth rate was 100%. 

Given that TikTok was briefly prohibited in the US by the Trump administration in 2021, the network’s rise is all the more remarkable. The Financial Times, echoing our earlier remarks in our roundup of social media themes for 2022 has heralded the beginning of a more multipolar internet due to the platform’s continued rise.

Snapchat introduced a “Family Centre” feature in 2022 to strengthen its dominant market share in the early teen social media space. This function allows parents to monitor how their children, who are between the ages of 13 and 17, are using the site. There’s reason to think Snapchat can continue to hold its dominant position among the youngest social media audiences as long as parents support it.

In addition, Instagram saw tremendous growth between 2020 and 2022, adding 478 million users and recording a growth rate of 47.8%. Because Instagram has a large user base and offers lucrative marketing and advertising opportunities, it has become a top platform for many marketers.

The one to watch now on social media is BeReal!

BeReal, a brand-new social app, surpassed 10 million daily active users (DAUs) in August 2022 after only 10,000 DAUs just over a year prior. This would result in an approximate 1,000,000,000% annual growth rate for the app!

Even if a social network can only reach this kind of growth rate in its early phases, we believe BeReal is still worth checking out. It has received more weekly downloads than any other app on the App Store as of the time of writing.

BeReal does not yet have enough members to make our social network growth list, but it is one of the fastest-growing social apps that deserves your attention in 2022 and 2023.

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